MODELING OF TRADITIONAL CHARACTERS USING 3D SOFTWARE THAT IDENTIFIES AND ENHANCES THE CULTURAL HERITAGE OF RIOBAMBA

The new generations are losing the historical and cultural significance of different characters that participate during Christmas festivities in city Riobamba; introduction foreign through movies, series, animations, or other media has caused loss identity, history, traditions city. purpose this research work is to present, rescue, preserve manifestations town Riobamba, relying on three identified for performing dances local culture parade child King Kings. ethnographic qualitative methodology was applied, using observation as a data collection technique. Using Autodesk Maya software 3D modeling, it possible obtain high-quality images representative characters. character modeling process followed phases XP development methodology. survey used validate results. It before sample 287 students Software. Graphic Design careers, identifying Identification Similarity variables present values between 51.6% 96.9%, equivalent satisfactory very satisfactory; lowest point Chromatic variable. Curiquingue with 43.9% guarantees redesign future works. enhancement heritage Riobamba achieved public surveys since some state they do not know modeled but willing use souvenirs make more people aware Riobamba.